Tag: Event Sourcing Best Practices

10 Event RFP Mistakes That Are Costing You Time (and Sanity)

Your event RFP shouldn’t feel like pulling teeth. Here’s how to fix the most common mistakes event planners make, and actually enjoy the process.

We get it. You’ve sent out your event RFP, and now you’re drowning in vague proposals, chasing vendors for basic answers, and wondering why this always takes three times longer than it should.

Sound familiar?

After working with hundreds of event planners at Hopskip, we’ve spotted the same RFP mistakes over and over again. The good news? They’re totally fixable. Let’s dive into the top 10 pitfalls, and how to dodge them like a pro.

1. Playing the Guessing Game with Event Objectives

The mistake: Your RFP says something like “need meeting space for corporate event” and… that’s it. Vendors are left playing 20 questions, and you’re stuck in email ping-pong hell.

Why it matters: When objectives are vague, vendors can’t tailor their proposals. You end up with cookie-cutter responses that completely miss what you’re actually trying to achieve.

The fix:

Start with a clear event purpose that tells the story: “We’re hosting our annual sales kickoff for 250 reps to energize the team, roll out Q1 priorities, and strengthen cross-regional networking.”

Add measurable outcomes when possible: “Goal: increase cross-department connections by 30%”.

Give vendors the why behind your event, not just the what. Context is everything.

2. Setting Vendors Up to Fail with Unrealistic Timelines

The mistake: You need proposals yesterday, vendors have 72 hours to respond, and somehow nobody’s delivering quality work. Shocking, right?

Why it matters: Rushed timelines = rushed proposals. When you squeeze vendors, they either decline to bid or submit half-baked responses that create more work for you down the line.

The fix:

Work backwards from your event date. Give vendors at least 3-4 weeks to respond (more for complex events).

Spell out your timeline clearly: “Proposals due March 15 at 5pm EST. Questions accepted through March 8. Final decision by March 29.”

Build in breathing room for Q&A, reviews, follow-ups, and contract negotiations.

Respecting vendor timelines means you’ll get their A-game—not their “thrown together on a Friday afternoon” game.

3. Overloading Your RFP with Unnecessary Information

The mistake: Your RFP is 47 pages long, includes your company’s entire history, and buries the actual requirements somewhere around page 23. Vendors need a map and a strong coffee just to get through it.

Why it matters: When your RFP is bloated with irrelevant details, vendors struggle to identify what actually matters. Important requirements get lost in the noise, and you end up with proposals that miss key points.

The fix:

Keep it focused. Lead with the essentials: event type, dates, attendee count, key objectives, and main requirements, meeting room requirements, food and beverage, A/V, and important clauses.

Use an appendix for supporting details: “See Appendix A for full company background, Appendix B for detailed technical specs.”

Create a one-page executive summary at the front that covers the critical information.

Think of your RFP like your event agenda, every element should earn its place. If vendors don’t need 10 pages about your company’s founding story to craft a great proposal, leave it out.

4. Creating a Features Wish List Instead of Defining Outcomes

The mistake: Your RFP reads like a shopping list: “Need 500 mics, shuttle service, event app, breakfast buffet…” But nowhere does it say what you’re actually trying to accomplish.

Why it matters: When you focus on features instead of outcomes, vendors treat you like a commodity buyer. They’ll check boxes but won’t bring strategic thinking to the table. A list of requirements is still required, but so is offering the bigger picture that includes your strategic goals.

The fix:

Flip your language from just “must include X, Y, Z” to “we need attendees to connect, engage, and take specific actions. We want your suggestions, but here is what we have in mind at a minimum for requirements…”

Connect features to outcomes: “We need live polling because we want 85% active session participation and real-time feedback we can use for day-two adjustments.”

Talk about behaviors, not just boxes to check.

This shift helps you evaluate proposals based on how well they’ll actually serve your goals—not just who has the longest feature list.

5. Being Too Rigid (or Not Saying Where You’re Flexible)

The mistake: Your RFP reads like it’s carved in stone—zero indication of what’s negotiable, what’s flexible, or where you’d welcome creative alternatives. Vendors assume everything is locked down and play it safe.

Why it matters: When you don’t signal flexibility, you miss out on innovative ideas and cost-saving alternatives that vendors could offer. Maybe those three breakout rooms could be configured differently. Maybe that Thursday start date could shift to Wednesday for better rates.

The fix:

Identify what’s truly non-negotiable versus where you have wiggle room: “Event dates are firm, but we’re flexible on check-in/check-out times and breakout room configurations.”

Explicitly invite alternatives: “If you have creative suggestions that achieve our goals differently, we’re all ears. Include them as optional proposals.”

Ask vendors directly: “Where do you see opportunities for optimization or alternative approaches?”

The best proposals often come when vendors know they have permission to think outside the box. Give them that permission—and be clear about where the boundaries actually are.

6. Playing Budget Poker (and Losing)

The mistake: You ask for proposals without mentioning budget, hoping vendors will magically read your mind. Or you throw out a number that’s wildly disconnected from the scope you’re describing.

Why it matters: No budget guidance means vendors either lowball (and cut essential elements) or go high-end (and waste everyone’s time when it’s outside your range).

The fix:

Provide a ballpark range, even if it’s approximate: “Total budget roughly $250K including venue and room block. F&B target under $120/person.”

If you’re unsure, be honest: “We’re estimating $X-Y range. Please propose tiered options at different service levels.”

Give vendors something to work with, and you’ll get proposals you can actually use.

Budget transparency saves time and prevents that awkward moment when you realize you’re $100K apart on expectations.

7. Writing the RFP in a Silo (aka Forgetting to Talk to Your Team)

The mistake: You draft the entire RFP solo without looping in your clients, or finance, marketing, AV, or catering. Then six weeks later, someone says “Wait, we need simultaneous interpretation?” Cool. Cool cool cool.

Why it matters: Missing stakeholder input early means you’ll be revising proposals, re-negotiating contracts, and generally creating chaos for yourself later.

The fix:

Before sending anything, gather your people: venue sourcing, AV/tech, F&B, finance, marketing, whoever touches this event.

Lock down the basics: attendee count, breakout structure, VIPs, dietary restrictions, tech requirements, brand guidelines.

Include a contact list in your RFP: “For venue questions, contact Sarah. For AV specs, contact James.” This prevents vendors from getting conflicting information.

A 30-minute alignment meeting upfront saves 30 hours of cleanup later.

8. Forgetting the Nitty-Gritty Logistics

The mistake: Your RFP mentions “hotel room block needed” but doesn’t specify how many nights, how many rooms, attrition terms, or pickup expectations. Vendors are left making wild assumptions.

Why it matters: Vague logistics = inaccurate proposals. You’ll get quotes that don’t reflect reality, leading to surprise costs and last-minute scrambling.

The fix:

Include a detailed event schedule: “Day 1 – Registration 4-6pm, networking reception 7-9pm, check-in from 3pm. Day 2 – General session 9-11am, lunch 11:15am-12:30pm, breakout tracks 1-3:30pm.”

Spell out room block specifics: nights needed, rooms per night, VIP/speaker rooms, early arrivals, late departures, anticipated 85% pickup rate.

Cover the details: loading dock access, session flip times, F&B volumes, AV setups.

The more specific you are now, the fewer “Oh, by the way…” conversations you’ll have later.

9. Shutting Down Vendor Questions

The mistake: You send the RFP and declare it done. Vendors have questions, but there’s no process for asking them—so they just guess. And we all know how that ends.

Why it matters: When vendors can’t get clarification, they make assumptions. Wrong assumptions lead to misaligned proposals that waste everyone’s time.

The fix:

Build in a Q&A window: “Submit questions by March 8, we’ll share responses by March 10.”

Encourage vendors to flag any assumptions they’re making if something’s unclear.

Share an FAQ or addendum with all bidders after collecting questions—so everyone’s working from the same playbook.

Fair process = better proposals = easier decision for you.

10. Ghosting Vendors After They Submit

The mistake: Proposals arrive, you move on to selection, and the vendors who didn’t make the cut never hear from you again. Radio silence. Tumbleweed central.

Why it matters: Event planning is a relationship business. Today’s “no” could be next year’s perfect venue. Burning bridges by going dark doesn’t serve anyone.

The fix:

Send a quick confirmation when proposals arrive: “Got it! We’ll review and respond by March 29.”

Keep shortlisted vendors updated on next steps.

When you select a winner, send brief, polite rejections to others. A simple “We’ve selected another vendor, but we appreciate your time and will keep you in mind for future events” goes a long way.

Close the loop with professionalism, and you’ll build a stronger vendor network for all your future events.

Make Your Next RFP Actually Work For You

Here’s the truth: A well-crafted RFP isn’t just about getting proposals—it’s about getting the right proposals from vendors who understand what you’re trying to accomplish. It’s about setting everyone up for success from day one.

At Hopskip, we’ve built our platform specifically for event planners who are tired of the RFP runaround. We make venue sourcing, room block management, and proposal comparison faster, clearer, and way less painful—so you can focus on creating amazing experiences instead of drowning in spreadsheets.

Before you send your next venue or vendor RFP, run through this checklist. You might be surprised at how much smoother the whole process becomes when you avoid these common pitfalls.

Ready to transform your RFP process? Let’s talk about how Hopskip can help.

Here’s to RFPs that don’t make you want to throw your laptop out the window. 🎉


Key Takeaways:

  • Start with clear objectives and measurable outcomes
  • Give vendors realistic timelines (3-4 weeks minimum)
  • Customize your RFP and invite creative proposals
  • Remain flexible where possible, and make sure vendors know
  • Provide budget guidance—even if it’s a range
  • Align with internal stakeholders before sending
  • Include detailed logistics and schedules
  • Create a process for vendor Q&A
  • Follow up with all vendors, winners and non-winners alike

Related Resources:

What Every Event Planner Needs to Know About Music Licensing

Webinar graphic titled “What Every Event Planner Needs to Know About Music Licensing” featuring headshots of Barbara Dunn and Michael Owen.

There’s nothing quite like music to set the tone for an event. Whether it’s energizing a room before a big keynote or filling awkward silence between sessions, the right track can turn a meeting into a memorable experience. But with great playlists come great responsibilities—specifically, legal ones.

That’s the message industry veterans Barbara Dunn (barbaradunnlaw.com) and Michael Owen (EventGenuity) drove home during their recent webinar, “Legalese with the Lady: Music Licensing for Business Meetings.” They pulled back the curtain on music rights and offered some much-needed clarity for event planners. Here’s a quick walkthrough of their most practical takeaways.

Why You Can’t Ignore Music Licensing

Music might feel like background filler, but it plays a starring role in the emotional arc of an event. As Owen put it, “Imagine your CEO being announced on stage without music. It just feels… off.” That energy—the lift, the excitement—is why music is so valuable. And when something has value, it’s protected.

Dunn reminds planners that music is considered intellectual property, just like photos or artwork. “Our laws are built to protect creative works,” she says. That means you’re dealing with something someone owns every time you hit play.

So, What Exactly Is a Music License?

Think of a license as a formal permission slip. You’re not buying the music itself—you’re paying for the right to use it in a specific context. This applies whether using live musicians, playing a recorded track, or piping in hold music during a breakout session.

Owen breaks it down simply: “You want to borrow music—and you want to do it the right way.” Without the proper license, you could be on the hook for more than just a slap on the wrist.

The Hidden Risk: Who’s Responsible?

Here’s where things get real. If unlicensed music is played at an event, it’s not just the DJ or AV team who’s in trouble. It could be the event host, the planner, the venue, or even the brand sponsoring the event.

Dunn doesn’t mince words: “Vicarious liability is real. If you’re in charge, you could be held responsible.” That risk isn’t just theoretical—it could mean fines, lawsuits, or reputational damage that’s hard to shake off.

Blanket Licenses: The Smart Shortcut

The good news? You don’t need to license every song individually. Organizations like ASCAP and BMI cover most commercially available music—up to 98% of what you’d ever want to play. A “blanket license” from them gives you wide-ranging coverage across thousands of songs.

Sure, it might feel like extra paperwork. But Owen puts it in perspective: “It’s like hiring an EMT for your event. Hopefully, you never need it. But if you do, you’ll be glad they’re there.”

Myths That Trip Up Planners

One of the most common misconceptions? That private, invitation-only events don’t count as public performances. Not true. As Owen explains, “The law sees any gathering beyond close family or friends as a public performance—even your corporate board meeting.”

There are only a few narrow exceptions, like religious services or in-person classroom teaching. Unless your event clearly falls into one of those buckets, assume a license is required.

Cost vs. Consequences: It’s Not Even Close

A lot of planners hesitate over the cost, especially for smaller meetings. But as Dunn points out, “It’s easier—and cheaper—to keep you out of trouble than to get you out of it.” Fines for infringement can stack up fast, not to mention the legal headaches and PR mess.

Compared to the price of a license, it’s just not worth the risk.

The Takeaway: Respect the Music, Respect the Process

Music can be the soul of an event—but only if it’s used responsibly. As Dunn says, “Licensing protects the rights of artists and keeps your event compliant.” Owen, reflecting on the role music plays in his own life, sees it as more than entertainment: “Music enhances every moment.”

Bottom line? Don’t let licensing confusion derail your event. With a little planning and the right permissions, you can amplify your impact—without stepping on any legal landmines.

Wrap-Up: Stay Tuned, Stay Legal

Music has the power to elevate every moment of your event—but only when it’s used legally and thoughtfully. As a planner, you’re not just curating experiences; you’re managing risk, protecting your clients, and upholding the creative rights of artists.

So before you press play at your next meeting, make sure you’ve got the proper licenses in place. It’s a small step that goes a long way toward keeping your events compliant, professional, and unforgettable.

Want more insights on avoiding legal pitfalls and planning smarter events?
Explore free resources and expert tips at the Hopskip Sourcing Academy.

Designing Events That Drive Impact: A Conversation with GoGather’s CEO

Portrait of Brian Kellerman, CEO and Founder of GoGather, smiling in a dark GoGather-branded polo next to the headline “Creating a Positive Event Atmosphere” and the GoGather logo on a clean white background.

Featuring insights from GoGather CEO Brian Kellerman and Hopskip CEO Sean Whalin

In today’s fast-moving events landscape, delivering standout experiences requires more than good logistics—it requires strategic thinking, creativity, and strong partnerships. During our recent webinar, Sean Whalin, Co-founder and CEO of Hopskip, sat down with Brian Kellerman, Co-Founder and CEO of GoGather, to explore what today’s most successful planners are doing differently.

From choosing the right venue to navigating real-time challenges, this conversation was packed with practical takeaways for anyone responsible for planning events that truly resonate.

Start With the “Why”

As Brian put it, every memorable event starts with purpose. Getting leadership buy-in early ensures the event aligns with broader business goals. When planners have clarity on why the event is happening, they can design moments that feel intentional and drive real connection.

Venue = Experience

Sean and Brian emphasized that the venue does more than check boxes—it sets the tone. The right venue reinforces your goals, meets logistical needs, and elevates the overall experience. It’s not just about space—it’s about the vibe. Does it match the energy you’re trying to create?

Design With Humans in Mind

With in-person events making a strong comeback, attendees crave more than just sessions—they want connection. Brian shared how thoughtful programming, unexpected moments, and time for networking all contribute to events that feel human and unforgettable.

Relationships Matter (a Lot)

Great events don’t happen in a vacuum. Sean and Brian underscored the value of strong relationships, especially with your venue partners and local vendors. Those trusted relationships become your secret weapon when challenges pop up (and they will).

Stay Flexible, Stay Informed

Even the best-laid plans hit snags. Brian shared how coming to the table with multiple options helps leaders stay flexible. Understanding venue logistics deeply and leaning on trusted partners can keep your event on track, no matter what gets thrown your way.

Think Beyond the Ballroom

Attendees remember how an event felt. That means thinking beyond the agenda about how attendees will move, gather, and unwind. Whether building in local flavor or creating inviting spaces to recharge, every detail matters when designing for engagement.

Lean Into Community

Brian closed by saying, “Don’t go it alone.” Whether you’re new to planning or a seasoned pro, tapping into your community—peers, partners, platforms like Hopskip—can surface creative ideas and help you stay ahead of the curve. Kellerman encourages planners to lean into their community for support.

He observes that many event planners naturally tend to work independently, but he advises, “Build that community. Don’t be afraid to ask for help.” Reaching out to partners, peers, and industry experts can lead to innovative solutions and enhance event outcomes.

Conclusion

From aligning stakeholders to sourcing the perfect venue, today’s most impactful events are rooted in clarity, creativity, and collaboration. At Hopskip, we’re proud to support planners with tools that simplify sourcing, streamline communication, and help turn vision into reality.

To learn more about GoGather and connect with industry leaders like Brian Kellerman, visit gogather.com and engage with them on social media platforms.

Watch the full conversation on demand: Watch the full recording here


The Case for Single Hotel Contracts Over Addendums

Introduction:

In a recent HopSkip webinar, industry experts Sean Whalin (Co-founder and CEO of HopSkip), Barbara Dunn (Partner at Barnes & Thornburg LLP representing groups), and Lisa Sommer Devlin (Devlin Law Firm, P.C. representing hotels) discussed the common practice of attaching company addendums to standard hotel contracts.

Unlocking Leverage: Expert Tips for Negotiating Hotel Deposits

Introduction:

In a recent HopSkip webinar, industry experts Sean Whalin (Co-founder and CEO of HopSkip), Barbara Dunn (Partner at Barnes & Thornburg LLP representing groups), and Lisa Sommer Devlin (Devlin Law Firm, P.C. representing hotels) discussed the challenging issue of high hotel deposits for event bookings.

Barbara shared: hotels are now demanding heftier and more frequent deposits, even from those with sterling credit. “Leverage is everything,” she advised, hinting that savvy negotiators could reduce subsequent deposit demands after the initial payout.

But Lisa Sommer Devlin painted a stark picture of the hotels’ perspective, revealing a deep-seated fear of unpaid bills that has only intensified in recent years. Her advice? A solid payment history and glowing recommendations could tip the scales in your favor.

As the conversation heated up, both experts dismissed the idea of escrow arrangements as a costly and impractical solution, underscoring the delicate dance of negotiation needed to balance trust and security in these high-stakes dealings.

10 Tips to Boost Your Hotel Event RFP Response Rate

Introduction

In the dynamic world of business meetings and events, efficiency is key. Your success hinges on how effectively you can communicate with your hotel suppliers, and that communication begins through your RFPs (Request for Proposals).

As a planner, your ability to elicit swift and suitable responses from hotels can significantly impact the success of your events. This guide delves into ten key strategies to consider implementing in your RFP process, leading to quicker, and more aligned responses from hotels. 

Addressing Economic Downturns in Your Hotel Contract Clauses

The information provided in this video does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information in this video may not constitute the most up-to-date legal or other information. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter.

Introduction:

Hotel contracts are like high-stakes bets on the future, and the unpredictability of economic cycles can make these bets even riskier. Both hotels and meeting planners aim to mitigate risks, but how can this be done when economic downturns are factored in?

In our recent webinar, Sean Whalin (Co-founder and CEO of HopSkip) sits down with legal experts Barbara Dunn (Partner at Barnes & Thornburg LLP representing groups) and Lisa Sommer Devlin (Devlin Law Firm, P.C. representing hotels) to discuss the complexities of incorporating economic downturn clauses in hotel meeting and event contracts.

TL;DR:

What Clauses Can Be Added to Hotel Contracts to Mitigate Economic Downturns?

  • Hotel contracts are futures agreements, locking in terms of future services and inventory.
  • Both parties assume risks and modifying contracts based on economic downturns usually gets pushback.
  • Experts suggest booking conservatively and building flexibility into contracts rather than relying on economic downturn clauses.
  • Site selection and best-rate negotiation can also provide buffers against economic uncertainty.

Rebates In Your Hotel Contracts

The information provided in this video does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information in this video may not constitute the most up-to-date legal or other information. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter.

In this video, you’ll learn what rebates are in hotel contracts and why hotels are sensitive to making sure the group discloses the rebate to their attendees.

Check out what Barbara Dunn (Partner at Barnes & Thornburg LLP, representing groups) and Lisa Sommer Devlin (Devlin Law Firm, P.C. representing hotels) have to say in Legalease With the Ladies- powered by HopSkip!

Disclosure of Third Party Payments, Rebates, and Commission

The information provided in this video does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information in this video may not constitute the most up-to-date legal or other information. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter.

In this video, you’ll learn what third-party payments, rebates, and commissions are and why they are used. As well as, things to consider when groups attempt to seek rebates.

Check out what Barbara Dunn (Partner at Barnes & Thornburg LLP, representing groups) and Lisa Sommer Devlin (Devlin Law Firm, P.C. representing hotels) have to say in Legalease With the Ladies- powered by HopSkip!