RFP Best Practices
Designing Events That Drive Impact: A Conversation with GoGather’s CEO
Melanie Zeidlhack
Jun 22, 2025
Featuring insights from GoGather CEO Brian Kellerman and Hopskip CEO Sean Whalin
In today’s fast-moving events landscape, delivering standout experiences requires more than good logistics—it requires strategic thinking, creativity, and strong partnerships. During our recent webinar, Sean Whalin, Co-founder and CEO of Hopskip, sat down with Brian Kellerman, Co-Founder and CEO of GoGather, to explore what today’s most successful planners are doing differently.
From choosing the right venue to navigating real-time challenges, this conversation was packed with practical takeaways for anyone responsible for planning events that truly resonate.
Start With the “Why”
As Brian put it, every memorable event starts with purpose. Getting leadership buy-in early ensures the event aligns with broader business goals. When planners have clarity on why the event is happening, they can design moments that feel intentional and drive real connection.
Venue = Experience
Sean and Brian emphasized that the venue does more than check boxes—it sets the tone. The right venue reinforces your goals, meets logistical needs, and elevates the overall experience. It’s not just about space—it’s about the vibe. Does it match the energy you’re trying to create?
Design With Humans in Mind
With in-person events making a strong comeback, attendees crave more than just sessions—they want connection. Brian shared how thoughtful programming, unexpected moments, and time for networking all contribute to events that feel human and unforgettable.
Relationships Matter (a Lot)
Great events don’t happen in a vacuum. Sean and Brian underscored the value of strong relationships, especially with your venue partners and local vendors. Those trusted relationships become your secret weapon when challenges pop up (and they will).
Stay Flexible, Stay Informed
Even the best-laid plans hit snags. Brian shared how coming to the table with multiple options helps leaders stay flexible. Understanding venue logistics deeply and leaning on trusted partners can keep your event on track, no matter what gets thrown your way.
Think Beyond the Ballroom
Attendees remember how an event felt. That means thinking beyond the agenda about how attendees will move, gather, and unwind. Whether building in local flavor or creating inviting spaces to recharge, every detail matters when designing for engagement.
Lean Into Community
Brian closed by saying, “Don’t go it alone.” Whether you’re new to planning or a seasoned pro, tapping into your community—peers, partners, platforms like Hopskip—can surface creative ideas and help you stay ahead of the curve. Kellerman encourages planners to lean into their community for support.
He observes that many event planners naturally tend to work independently, but he advises, “Build that community. Don’t be afraid to ask for help.” Reaching out to partners, peers, and industry experts can lead to innovative solutions and enhance event outcomes.
Conclusion
From aligning stakeholders to sourcing the perfect venue, today’s most impactful events are rooted in clarity, creativity, and collaboration. At Hopskip, we’re proud to support planners with tools that simplify sourcing, streamline communication, and help turn vision into reality.
To learn more about GoGather and connect with industry leaders like Brian Kellerman, visit gogather.com and engage with them on social media platforms.
Watch the full conversation on demand: Watch the full recording here
