Author: Melanie Zeidlhack

Hotel RFP Management Platform Delivers High-Converting Leads to Hotels

Hotel RFP Management Platform delivers high-converting leads to hotels

In today’s competitive hospitality landscape, managing RFPs efficiently can make the difference between thriving and merely surviving. Yet according to our recent webinar poll, 65% of hotels have no reliable way to track who they lost their business to, while sales teams waste countless hours responding to unqualified leads that never convert.

Enter Hopskip—a specialized hotel RFP management platform designed specifically to solve these pain points. Unlike all-in-one event management systems that try to do everything, we focus on doing one thing exceptionally well: streamlining the hotel sourcing process for both properties and planners.

“At Hopskip, we lead the industry with an 80% conversion rate overall of RFPs sourced to booked within the platform,” explains Luke Whalin, Co-founder. This success stems from a difference in our approach: every planner sending RFPs through Hopskip is a paying subscriber, creating a natural quality filter that ensures only serious inquiries reach your sales team.

For hotels looking to optimize their group sales process, increase conversion opportunities, and gain valuable competitive insights, understanding how a dedicated hotel RFP management platform differs from traditional solutions is the first step toward winning more business.

Solving the Top RFP Management Challenges for Hotels

Hotel sales teams face several critical challenges with traditional RFP processes. Let’s explore how a specialized hotel RFP management platform addresses these pain points:

Wasted Time on Unqualified Leads

Unlike platforms that offer free access to planners, Hopskip implements a subscription paywall for all meeting planners. “Every planner sends your hotels an RFP; they are paying an annual subscription,” explains Whalin. That paywall acts as a quality filter.” This ensures that every RFP you receive comes from a planner with serious intent and budget commitment.

No Competitive Intelligence

Hopskip’s Premium features provide immediate visibility into your competitive landscape. For each RFP, you can see which competing hotels received the request, who submitted proposals, and even the average room and F&B rates being offered across all RFPs. This intelligence allows you to position your property strategically rather than guessing at competitive rates.

Mystery of Lost Business

Our poll showed that 65% of hotels can’t track who won business they lost. Hopskip eliminates this blind spot by automatically sharing which property won the business, along with average room rates and F&B estimates from the winning proposal. This valuable insight helps inform future pricing strategies and competitive positioning.

What Makes Hopskip’s RFP Management Platform Different

Hopskip stands apart from traditional RFP platforms in several fundamental ways that deliver clear advantages to hotel partners:

Specialized Focus on Hotel Sourcing

Unlike comprehensive event management systems that tackle everything from registration to attendee management, Hopskip is laser-focused on one thing: being the best at sourcing hotels. This specialization allows for deeper features specifically designed for the unique needs of hotel sales teams and meeting planners engaged in the RFP process.

Exclusive, High-Quality Leads

“We are never free to planners,” emphasizes Whalin. When you get a lead from Hopskip, you know that the planner and their RFP are high-quality and high-converting.”

Even more importantly, these leads are exclusive to Hopskip and do not overlap with other platforms like Cvent, providing a completely new channel for business opportunities.

Professional, Business-Focused Planners

The platform works exclusively with professional meeting planners focused on business events. Major clients include the American Association for Cancer Research, the US Olympic and Paralympic Committees, Progressive Insurance, Forbes, and VistaPrint.

Watch a 30-minute demo of Hopskip for Hotels

Hosted by Luke Whalin, Co-Founder & CEO

Key Features That Save Hotels Time and Win More Business

Hopskip’s hotel RFP management platform includes several powerful features designed to streamline operations and increase conversion opportunities:

Comprehensive Hotel Profiles

Create detailed property profiles that pre-populate proposal information. “By building out your space, including the rooms here, not only does the planner see this as a capacity chart on your profile, but when you assign your space, you can do it from a drop-down menu,” explains Whalin. “It’s incredibly quick.”

Unlimited Team Access

Hopskip provides unlimited logins for your entire team at no additional cost. “We do not charge for logins. There’s no reason every single seller shouldn’t have their own login,” notes Whalin.

Real-Time Engagement Notifications

On premium versions, sellers receive immediate notifications when planners actively review their proposals. “The seller assigned to the lead will be notified via email in real-time when the planner reviews their bid,” Whalin explains. When you get that notification, I always recommend that you come into the messenger and shoot them a message because you know they’re actively in Hopskip and reviewing.

Win/Loss Reporting

Gain valuable insights into every piece of business, including who won when you didn’t and the average rates from the winning proposal. This information helps inform future strategies and provides valuable reporting metrics for ownership and management.

The Game-Changing Market Availability Feature

One of Hopskip’s newest features, Market Availability, fundamentally transforms how hotels can engage with RFPs in their market, even when not initially included:

Respectful of Sales Team Bandwidth

Unlike traditional lead generation approaches that require full proposal development for uncertain opportunities, Market Availability allows a quick response. “Something a hotel seller can do in 10 minutes or less. So the hotel seller’s bandwidth is being respected,” Whalin notes.

Strategic Timing for Maximum Impact

The feature integrates seamlessly into planners’ workflow, appearing when they most likely need additional options. “Inevitably, when that planner gets turndowns, they get high rates, or most commonly, stakeholders say to widen the scope. Now they can go down here and say, ‘Oh, the Acme Hotel, never even thought about them. What a great rate, availability, request for proposal.'”

Proven Results

According to Whalin, hotels using this feature have seen “lead generation increases by 87%,” making it a powerful tool for properties in competitive or oversaturated markets.

Getting Started with Hopskip’s Hotel RFP Management Platform

Taking advantage of Hopskip’s hotel RFP management capabilities is straightforward:

Step 1: Complete Your Hotel Profile

The most important first step is building out your comprehensive hotel profile. “Please, everybody, fill out that profile,” emphasizes Whalin. “It’s going to save you so much time responding, make it way easier, and make your profile look how you want it to as well.”

Step 2: Ensure Lead Assignment Processes

Establish clear protocols for lead catchers to assign RFPs to appropriate sales team members.

Step 3: Respond Through the Platform

All proposals must be submitted through Hopskip to maintain the integrity of the process and ensure planners can use the platform’s comparison tools. “If you send the planner a PDF or anything like that, you are highly diminishing your chances of winning the booking and being considered,” warns Whalin.

Step 4: Utilize Available Support

Hopskip provides comprehensive support through its chat feature. “Our live support team is based in North America. They’re open from 8 to 9 Eastern and typically respond in less than a minute,” explains Whalin. This ensures quick resolution to any questions or challenges.

Get Ready to Transform Your RFP Management Approach

In today’s competitive hospitality landscape, hotels need every advantage to maximize group business opportunities. A specialized hotel RFP management platform like Hopskip delivers:

  • Higher-quality, exclusive RFP opportunities from paying planners
  • Significant time savings through completing your profile information
  • Competitive intelligence to inform strategic pricing decisions
  • Clear visibility into booking outcomes, even when you don’t win
  • Expanded reach to planners who might otherwise overlook your property

As our poll results showed, 61% of hotels want better budget information from planners, while 65% have no reliable way to track lost business. Hopskip’s focused solution addresses these exact pain points, providing the tools and insights needed to improve your RFP response strategy.

By adopting a specialized hotel RFP management platform designed specifically for the unique challenges of group business development, your property can improve conversion rates, reduce wasted effort on unqualified leads, and gain valuable competitive intelligence that drives strategic decision-making.

Ready to experience the difference a purpose-built hotel RFP management platform can make for your property? Schedule a demo to learn more.

Event Planning Contingencies: Contract Clauses to Prepare for Unexpected Hotel Challenges

5 contract clauses for group bookings at hotels

This is a guest post by Barbara Dunn, Attorney & Meeting Industry Expert. This article shall not be considered legal advice. Readers are advised to consult their legal counsel.

Have you ever worried about something happening only to find that it did not happen and something else you did not worry about happened instead? 

Whether in life or in your organization’s meetings and events, planning for the unexpected is critical. The approach should be to hope for the best but plan for the worst and hope that because you have a plan, the worst will not happen.

In today’s climate, hotel occupancy is rising, and future business prospects are bright. While we all benefit from a booming meetings industry, this increase in demand with a limited supply of hotels puts organizations at a disadvantage. The unexpected is happening increasingly in today’s seller’s market, and meeting professionals should prepare for those occurrences. Following is a summary of some unexpected occurrences that have affected my group clients.

Shield Your Event from Unexpected Hotel Cancellations

If you are toiling under the assumption that a hotel would never cancel a contracted meeting, that mindset needs to change. There has been a significant increase in hotels canceling on contracted groups in the last few years. Often, the reason for the cancellation is that the hotel will be replacing the group with a significantly more lucrative group with the promise of multiple meetings. Further, many of these cancellations occur very close to the group’s meeting dates, making the search for an alternate hotel more challenging.

The key to preparing for this unexpected event is to include strong language in the hotel contract addressing cancellation by the hotel. Such language would allow the group to recover direct damages (all costs associated with finding an alternate hotel), indirect damages (the second tier fallout from the cancellation, e.g., as a result of the change in hotels, the group loses sponsor), and attorney’s fees – the last two which you only get if it is specified in the contract. Here’s a sample provision:

Cancellation by Hotel – In the event of a cancellation of this Agreement by the Hotel not otherwise permitted under this Agreement, the Hotel shall pay Group for all direct, indirect, and consequential damages, expenses, attorney’s fees, and costs incurred by Group on account of such cancellation including, but not limited to, staff time and travel expenses to secure an alternate location for the Event, incremental room rate and airfare differential, function space rental, and airfare differences, and long-distance telephone, postage and printing costs, attorney’s fees.

If you haven’t included this language in your contracts, do not worry. The law provides for recovery of direct damages in the event of a breach but the group will be able to have more costs covered if this provision is included in the contract.

Secure Room Block Flexibility

Many of you have become accustomed to hotels being willing to increase the group’s room block at the group rate. Those days are definitely gone or are significantly limited. With the hotel likely able to sell rooms at rates higher than the group rates, additional rooms will likely be offered at a higher rate. Legally, the hotel is not required to offer more rooms than contracted at the group rate.

My recommendation to address this unexpected development is to include language in the hotel contract, allowing the group to increase its room block at the group rate. While these rooms will be based on availability and likely be subject to a maximum increase, they will be offered at the group rate. Here’s a sample provision:

“Group reserves the right to increase its room block by up to 10% on a space available basis at the group rate.”

This provision is among those that do not “hurt” to include in a hotel contract if the unexpected occurs.

Prevent Unwanted Function Space Reassignments

After you have done all the research, site visits, and function space layout (with room names included, which is always recommended) for the hotel, the last thing you might expect would be for the hotel to reassign your organization’s function space. 

More and more organizations are experiencing this occurrence because the hotel is trying to accommodate other businesses. To make matters worse, most hotel contracts include a provision permitting the hotel to reassign the organization’s function space without their consent.

In order to be in the best position if this reassignment occurs, I recommend organizations ensure that their hotel contract does not include the provision noted above but instead includes a provision that requires the organization’s consent to the reassignment. Here’s a sample provision:

“The Hotel shall not reassign any of the function space listed in the attached Function Space Agenda without the prior written consent of the Group.”

Remember that if you see language that says the hotel will “notify” or “consult” with the organization regarding function space changes, that language is not as strong as “consent” and can leave the group vulnerable to reassignment.

If function space is reassigned regardless of the contract language, organizations should ensure that the alternate space is equal to or better than the contracted space. The hotel will provide financial concessions to offset the organization’s costs and inconvenience.

Contract Clauses for Technology Failures

I often say that today’s “fingernails on a chalkboard” is that the hotel’s wireless Internet service is not working. Many planners have heard complaints about that from attendees with two or three mobile devices that they want to use during the meeting. Yet these breakdowns in wireless Internet service or overcapacity of users/devices often occur, rendering organizations helpless to recover service during the meeting.

I recommend including language in your contract which specifies the bandwidth and capacity of the hotel’s wireless service. The provision would also require the hotel to address service interruptions and accommodate the group for outages promptly. Here’s a sample provision:

“Hotel represents and warrants that its facility, equipment and services meet with Group’s technology requirements and that its wireless Internet service will function in proper order and speed as may be needed by the Group. The Hotel shall also provide industry standard protection for Internet, network (including network segments) and physical IT security to provide reasonable expectations for data confidentiality, privacy, integrity, and availability. Should there be a failure to meet Group’s technology requirements during the Event, Hotel shall work to correct any such problems immediately and at its cost. Any costs incurred by the Group in connection with remedying technology problems shall, at Group’s option, be paid by Hotel or credited to the Master Account.”

From a practical standpoint, I recommend that groups with heavy internet requirements plan ahead for the possibility of an interruption in wireless Internet service and have a backup plan to provide such service if necessary.

Managing Food and Beverage Allergy Risks

With the presence of food allergies on the rise, many organizations often overlook the possibility of food allergies or at least overlook allergies beyond peanut allergies. While each individual is expected to monitor the food they eat at a meeting and ensure such food is free from allergic ingredients, attendees have become accustomed to organizations inquiring about food allergies (which is recommended) and selecting menu items that do not contain these ingredients, far too many organizations do not ask about food allergies or if they ask, they are not prepared to properly accommodate those allergies.

Organizations can include language in their hotel contract to ensure the hotel will assist the group with compliance to address these unexpected allergies. Here’s a sample provision:

“The Hotel shall work with Group to ensure attendees with food allergies are appropriately handled by the Hotel’s catering department. Such assistance includes offering menu selections which avoid specified ingredients, ensuring the food to be served is labeled, and listing the foods ingredients below the food name.”

From a practical standpoint, planners should be prepared on-site if an attendee suffers a food allergy reaction. As with any other medical situation at meetings, the organization should be prepared to respond appropriately and train onsite staff to do the same.

In summary, expect the expected and the unexpected. Plan for common and uncommon issues in your organization’s contracts and undertake practical measures to ensure an expected or unexpected occurrence will be addressed in the best interest of the organization.


Barbara Dunn

Barbara Dunn is a lawyer and trusted advisor to meeting professionals. With more than three decades of experience, Barbara helps her clients navigate negotiations and finalize effective contracts for their meetings and events. Barbara is the owner of her own law practice, Barbara Dunn Law PLLC, following her tenure as a capital partner at the law firm of Barnes & Thornburg. Barbara can be reached at barbara@barbaradunnlaw.com

The Future of Venue Sourcing & Selecting Hotels for Business Events

GoGather x Hopskip talk about the future of event tech

Do you ever feel like finding the perfect hotel for your next business event is like searching for a needle in a haystack? You’re not alone.

Recently, GoGather CEO Brian Kellerman chatted with Sean Whalin, CEO and co-founder of Hopskip, about how venue sourcing is evolving. Whether you’re a planner, hotel, or sales affiliate, their conversation offers valuable insights for navigating sourcing hotels and venues for events.

Watch the full recording here. Or, read the recap below.

GoGather's Brian Kellerman joins Sean Whalin to discuss the future of event tech

The Headaches of Sourcing Hotels for Business Events

Let’s be honest – finding and booking the right venue can be a real pain. Many planners face these challenges daily:

  1. The Scattered Information Problem: There is no single source of truth for venue information. We’re all piecing together options from different sources, relying on what we’ve learned over the years.
  2. Proposal Format Chaos: Why does every hotel chain use a completely different template? Comparing options feels like trying to match apples to oranges.
  3. Spreadsheet Overload: Raise your hand if you’ve spent hours copy-pasting data from proposals into spreadsheets to make sense of your options. (We see you!)
  4. The Client Presentation Scramble: Transforming all that raw data into something presentable for clients or executives? That’s a whole other challenge.

“I think we’ve all been there,” notes Kellerman. “Explaining to stakeholders why one property costs more than another when the proposals look completely different is incredibly frustrating.”

Strategic Contract Negotiation in the Hotel Selection Process

The discussion offered valuable insights for both planners and suppliers on approaching the negotiation phase more strategically:

For Event Planners:

  • Strategic Shortlisting: After reviewing initial proposals, narrow options to 3-5 properties before investing time in detailed negotiations
  • Proactive Contract Requirements: Include specific contract language requirements upfront in RFPs to set clear expectations early
  • Risk Assessment Focus: Pay particular attention to attrition, cancellation terms, and hidden fees that could significantly impact the budget
  • Complete Cost Visibility: Request fully itemized breakdowns of all charges, including taxes, service fees, and mandatory surcharges

For Hotels and Venues:

  • Transparency Builds Trust: Properties that provide comprehensive cost breakdowns upfront establish greater credibility
  • Responsiveness Matters: Quick, thorough responses to inquiries significantly impact selection decisions
  • Quality Over Quantity: Detailed, thoughtful proposals stand out compared to minimal responses

Yes, Technology and People Skills Need to Coexist

One of the most refreshing parts of the conversation was how both leaders resist the idea that technology means losing the human touch.

“Technology helps strengthen relationships and create new ones,” Whalin pointed out. “Tech doesn’t replace — we will never replace that human element.”

The sweet spot in venue sourcing seems to be where:

  • Technology handles the boring, repetitive tasks that drain your energy
  • Your expertise shines when evaluating the feel of a space and how it fits your event
  • Digital tools connect you with venues you might have missed otherwise
  • Your relationships with industry pros (those NSOs, GSOs, CVBs, and DMOs we all know and love) remain as valuable as ever

Think of it this way: technology frees you up to spend more time on the parts of the job that actually need your human touch.

How AI Is Entering the Hotel Sourcing Conversation

The discussion got really interesting when the topic turned to AI (because, let’s face it, what conversation doesn’t include AI these days?). Here’s how artificial intelligence might actually be useful in hotel venue selection:

What AI Could Do For You:

  • Play fortune-teller with hotel rates: Get estimated prices for markets and seasons before you even send an RFP
  • Be your contract wingman: Spot those risky clauses and negotiation opportunities that might slip past tired eyes
  • Compare venues holistically: Look beyond just price to evaluate proposals based on the full picture
  • Consider the intangibles: Help weigh those “X factors” that sometimes make the difference between a good venue and the perfect one

The good news? Both leaders agreed that AI should help you make better decisions, not replace your judgment. Your expertise isn’t going anywhere.

How to Choose Tech That Actually Helps Your Venue Search

If you’re eyeing new technology for your hotel sourcing process, Whalin offered three simple questions to ask:

  1. Will it support my relationships? Or will it create awkward barriers with the hotel and venue partners you’ve worked hard to build?
  2. Will it actually save me time? Or will I spend more hours learning and maintaining it than I save?
  3. Is the pricing crystal clear? Or are there surprise costs hiding in the fine print?

As Whalin said, “Technology should be an efficiency booster; it should not detract or do the opposite.” That’s a pretty good litmus test for any tool you’re considering.

Who Benefits When Hotel Sourcing Gets Smarter?

The conversation made it clear that everyone wins with better hotel selection technology:

For Event Planners:

  • Less time wrestling with spreadsheets
  • More venue options you might have missed otherwise
  • Better data to back up your recommendations
  • Client presentations that impress

For Hotels and Venues:

  • Leads that actually match what you offer
  • Less time wasted on proposals that go nowhere
  • Better insights into what your competition is doing
  • Simpler response processes that free up your sales team

For Sales Organizations:

  • Clearer visibility into what planners really need
  • More valuable hotel recommendations
  • Stronger partnerships with the properties you represent
  • Real data on what’s working in your market

As Kellerman said, “You get out what you put in.” Whether you’re a planner, a hotel, or a sales organization, thoughtful engagement with new tools pays off for everyone involved.

What’s Next for Hotel Venue Sourcing?

As the conversation wrapped up, both leaders agreed that the future looks brightest for those who blend:

  • The irreplaceable human touch that builds trust and understanding
  • Smart technology that eliminates tedious tasks
  • Data-informed decisions that replace guesswork
  • Open, honest communication between planners and venues

Kellerman shared a perfect example: his team recently discovered fantastic hotel options in Cabo San Lucas they’d never considered before on Hopskip despite years of experience in the destination. Technology didn’t replace their expertise – it enhanced it.

5 Takeaways to Improve Your Venue Sourcing Right Now

Want to level up your hotel selection process? Here are 5 practical nuggets:

  1. Embrace helpful tech – The right tools can transform your venue search from overwhelming to manageable.
  2. Demand true cost transparency – Get those all-in prices upfront to avoid budget surprises later.
  3. Blend digital and personal – Use technology to handle the data work while you focus on nurturing relationships.
  4. Review contracts strategically – Identify potential issues before they become expensive problems.
  5. Keep an open mind about AI – These emerging tools might help you find your perfect venue match.

Planners who implement these approaches will likely spend less time on administrative tasks and more time creating exceptional events in venues that truly fit their needs.


Want to hear the full conversation? Listen to Brian Kellerman and Sean Whalin discuss these topics and more here.

Top 6 Legal Issues in Convention Center Agreements

6 Legal Issues to Address in Convention Center Agreements

This is a guest post by Barbara Dunn, Attorney & Meeting Industry Expert. This article shall not be considered legal advice. Readers are advised to consult their legal counsel.

With the continued growth in the size and scope of conferences and trade shows and the trend for organizations to host their conferences and trade shows together, many planners may be finding themselves for the first time having to work with a convention center as a venue rather than holding the conference or trade show at a hotel.

Convention center license agreements are not often “user-friendly” documents to review. Many are quite lengthy and vary from one another.

As most convention centers are owned by governmental or quasi-governmental entities, such as cities, additional constraints, and regulations exist when negotiating such agreements.

While there are a myriad of legal issues surrounding convention center license agreements, the following are my top 6 legal issues to address in convention center license agreements:

1. Confirmation of Space, Dates, Times, and Rates

License agreements should include a detailed summary of the space to be utilized by the organization, including the room names, dates, and times from move-in through move-out. It is important to note that the center may not reassign any of the contracted space without the organization’s prior written consent.

Further, the agreement should also detail the rates for such space. Some centers offer flat fee rates, while others base rates on total square footage. Most offer discounts based on food and beverage expenditures (see 2 below). If the rates are based on total square footage, it is typical to exclude office space and other non-revenue-generating space from such calculations.

2. Exclusive Services

Planners should carefully review which services are exclusive to the center—meaning that those services may only be provided by the center’s vendors. Often, these are safety-related services such as rigging, electrical, and plumbing, but they can also expand into non-safety services such as food and beverage, business center services, computer rentals, and floral.

Planners may find success in negotiating out of exclusives for non-safety services. Note that the organization will need to enter into separate contracts with each vendor. Getting copies of those contracts before signing the convention center license agreement is often helpful.

The Essential Hotel Contract Guide for Event Planners

Master the complexities of hotel contracts with expert guidance from leading hospitality attorneys representing groups and hotels.

3. Food and Beverage Minimum/Discounts

Most convention centers offer license fees discounts based on the total amount of food and beverage expenditures, which is an incentive to host food and beverage events at the convention center rather than the hotels.

These provisions are often not clearly written, so planners should take extra care to ensure they fully understand them.

Also, if the group will have sponsors or affiliate groups (“ICWs”) holding food and beverage events at the center, it is important to ensure that any revenue generated by the ICWs is credited toward the group’s total food and beverage expenditure.

4. Insurance

License agreements often contain very detailed insurance requirements that are much different from those required by hotels.

It is important to provide the organization’s insurance broker with a copy of such requirements before the contract is signed to confirm that the organization can meet the requirements.

If not, the organization can try to negotiate changes to these requirements before the contract is signed.

5. Indemnification

While many planners are accustomed to mutual indemnification clauses in hotel contracts, mutual indemnification provisions in convention center license agreements are a rarity.

Often, the centers are restricted from indemnifying the organization due to state or local laws because a governmental or quasi-governmental entity owns the center. Having said that, it is important to always ask that the indemnification clause be made mutual as more and more centers are offering some level of mutual indemnification. Also, it is critical that the organization’s attorney review the indemnification provision, which obligates the organization to indemnify the center.

There are many tricks and traps in such provisions that are important to identify and try to revise, such as “sole” indemnification.

6. Rights of Cancellation

Just as with hotel contracts, there are many reasons why an organization would need to cancel the license agreement.

One reason may be for business reasons – in other words, the organization decides not to host the event. License agreements typically include a sliding scale cancellation fee provision similar to those in hotel contracts. Often, there is no provision that the center re-license the canceled space and, if it does, credit back cancellation fees to the organization, so it is important to ask for such a provision.

It is also important to include the instances in which the organization would need to cancel the license agreement without liability, including force majeure, construction, labor disputes, or unavailability of headquarters hotel(s).

For force majeure, the provision is often one-sided, meaning it only applies if something happens to the convention center—not if the organization or its attendees cannot travel to or use the center. Thus, the provision needs to be mutual and should include a reference to performance being “commercially impracticable” in addition to (or in lieu of) being impossible or illegal.

It is also critical to include a construction clause that requires the center to notify the organization of any planned construction and its plans to ensure there will be no impact on the organization’s meeting. If the parties cannot agree on such plans, the organization should have the right to terminate the license agreement without liability.

Other rights to cancel without liability to address in the license agreement include strikes or labor disputes at the center and the unavailability of the organization’s headquarter hotel(s).

Just as every hotel contract may differ, convention center license agreements are much the same and require careful review by the organization and its legal counsel.

One final note: Many convention centers have very detailed policies and procedures or guidelines for using the building. It is important for the organization to review those along with its decorator to ensure there are no concerns that would impact the conference or trade show.

As always, be careful out there!


Barbara Dunn

Barbara Dunn is a lawyer and trusted advisor to meeting professionals. With more than three decades of experience, Barbara helps her clients navigate negotiations and finalize effective contracts for their meetings and events. Barbara is the owner of her own law practice, Barbara Dunn Law PLLC, following her tenure as a capital partner at the law firm of Barnes & Thornburg. Barbara can be reached at barbara@barbaradunnlaw.com

4 Event Crisis Scenarios Every Planner Can Learn From

Real case studies, real contract clause solutions

This is a guest post by Barbara Dunn, Attorney & Meeting Industry Expert. This article shall not be considered legal advice. Readers are advised to consult their legal counsel.

You have probably heard the saying, “Hope for the best, but plan for the worst.” 

While many meeting and event professionals work hard to anticipate problems that might arise during their meetings and events, the reality is that often, the biggest challenges are those that cannot be anticipated or planned for before the meeting. 

What can planners do to plan for the unexpected challenges? 

The following are four true stories of challenges faced by meeting and event professionals, how they were resolved, and what could have been done to avoid or minimize the problems that ensued.

No Rooms at the Inn

Just three weeks before its annual meeting, the meeting planner for a professional society learns that the luxury brand hotel scheduled to host her group’s meeting will be undergoing exterior renovations. As a result, the hotel will not be able to provide sleeping rooms to the group. 

The hotel proposed to the planner that since it could host the function space, it would transport attendees to and from the hotel by bus to a nearby limited-service hotel. Knowing that the hotel’s proposal was unacceptable, the planner worked to secure rooms and function space in another luxury brand hotel.

Meanwhile, the group advised the original hotel that, due to its inability to provide sleeping rooms as required by the contract, it was in breach of its contract. Thus, all obligations were terminated, and the hotel would be legally responsible for all monetary damages incurred by the group to move its meeting.

Once the alternate hotel was secured, the original hotel was advised of the summary of the monetary damages incurred by the group due to the hotel’s breach. Those damages included the difference in room rates between the original and the alternate hotel, the difference in food and beverage prices between the original and the alternate hotel, costs to notify the attendees of the change in location, costs to update the website, and attorneys fees to review the contract for the alternate hotel.  Documentation of such charges was also provided. After reviewing and discussing the damages, the original hotel accepted the summary and paid the group for its damages.

Although this story has a happy ending, the group could have put itself in a stronger position with the original hotel by including a provision in the contract to address the possibility of the hotel’s cancellation. That provision would include a detailed listing of those categories of items and costs for which the hotel would need to pay monetary damages if it could not provide the rooms or function space required by the contract.

The Speaker and The Scandal

Just three days after entering into a contract with a keynote speaker, a nonprofit organization learned on the national news that the speaker was involved in a scandal that alleged that he had engaged in illegal and unethical behavior. 

Once the group learned of this development, they quickly assessed their options, including canceling the speaker contract. Unfortunately, the contract did not allow the Group to cancel for such reasons; instead, the group would have to pay a cancellation fee. 

After discussing this issue with the speaker’s bureau, the bureau agreed to allow the group to apply its contract and fee toward another speaker. The group accepted this proposal and contracted with another speaker.

While the group was pleased that the speaker bureau understood its concerns and addressed them regardless of what the contract said, the key takeaway from this story is that strong language in the speaker contract should be included regarding the group’s right to cancel due to issues or concerns involving the speaker. 

Typically, in speaker contracts, there is a broad right for the speaker to cancel for reasons such as illness, death of a family member, and even “overriding professional obligations,” but this right is one-sided. By converting these provisions to mutual rights, the group will be better positioned to protect its interests with this important investment.

“Under-departed” and The Snowstorm

How does a snowstorm in the northeast affect a meeting in Florida?  When the attendees from the meeting before are unable to travel back home to the northeast.  That’s just what happened to one group a few years ago.  When it and its attendees arrived in Florida for their meeting, they learned that the hotel was not able to provide their sleeping rooms or function space because the group before did not check out of the hotel as scheduled because they were unable to travel home to the northeast. 

Once alerted to the problem, the hotel secured sleeping rooms at a neighboring hotel and provided function space to the group. Ultimately, the holdovers could travel home, and the group could move its sleeping rooms back to the hotel.

This issue of being oversold — or, as one hotelier put it to me, “underdeparted” — can be a major disruption to a group’s meeting. And yet despite efforts to put strong language into the hotel contracts, these “underdeparted” situations will still arise from time to time and therefore need to be managed from a practical standpoint outside of the contract.

The Essential Hotel Contract Guide for Event Planners

Master the complexities of hotel contracts with expert guidance from leading hospitality attorneys representing groups and hotels.

Party of Two for the Ballroom?

Just two weeks before its annual sales meeting, a corporate meeting planner discovered that the ballroom reserved for her company’s general session programs was now reserved for another group and would not be available for her company’s use. 

Although the contract did not state that the hotel could move the group’s function space, the hotel made such change anyway. 

When challenged on this change, the hotel stated that the change was due to the fact that the group would not be using its minimum room block, and therefore, the hotel found another group who would replace revenue at the hotel. 

The alternate space offered by the hotel was inferior in size, location, and amenities. 

While the group continued to challenge the hotel’s right to move its function space, it contacted its decorator about the alternate space and whether it could be made to work for the general sessions. Following such discussions, the group determined that the alternate space would work for the group. 

Now, the negotiations over what the group would receive from the hotel as a result of this change began. 

In addition to paying the group’s additional costs to move the general session (including decor, lighting, and signage), the hotel agreed to waive more than $20,000 in room block attrition fees the group would have been responsible to pay under the contract terms. So, in the end, while not happy about the alternate space, the meeting went from a financial failure to a financial success due in part to the hotel’s change in function space.

There are really two key learning points from this story. 

  1. Make sure that hotel and convention center agreements include language which requires the hotel or center to obtain the group’s prior consent to any function space reassignments.
  2. When any challenge such as the double-booking of function space occurs, remember that sometimes that challenge can be a good thing.  Often, it gives the group leverage to negotiate concessions which will be financially beneficial to the group.

So, the next time you hear a story from a meeting professional about something going wrong at their meeting, don’t just think that the same thing can’t happen to you — think of what you would do to make sure the problem never arises in the first place.


Barbara Dunn

Barbara Dunn is a lawyer and trusted advisor to meeting professionals. With more than three decades of experience, Barbara helps her clients navigate negotiations and finalize effective contracts for their meetings and events. Barbara is the owner of her own law practice, Barbara Dunn Law PLLC, following her tenure as a capital partner at the law firm of Barnes & Thornburg. Barbara can be reached at barbara@barbaradunnlaw.com

Key Questions to Consider When Negotiating a Speaker Contract

Key considerations when negotiation speaker contracts

This is a guest post by Barbara Dunn, Attorney & Meeting Industry Expert. This article shall not be considered legal advice. Readers are advised to consult their legal counsel.

Speakers can make or break your organization’s meeting. Yet, while much scrutiny is given to selecting a speaker, not as much is given to reviewing and negotiating the speaker’s contract.

These contracts, whether prepared by the speaker or by the speaker’s representative/agent/speaker’s bureau, are often positioned as “non-negotiable,” but negotiating and reviewing are necessary to ensure that the organization is in a strong position to protect itself and its meeting. Following are several key questions to consider when reviewing a speaker contract (“Contract”).

What is the topic of the presentation?

While this would seem to be an elementary point, the topic is often overlooked or generalized in the Contract. For example, if Susan Speaker is hired to speak on “current trends” for ninety (90) minutes, there is no telling what “current trends” she will be speaking about during her presentation. Instead, the Contract should provide as much detail as possible about the topic and the audience so that the presentation will be on point for the group.

What is the speaker fee and expense arrangement?

This is a much negotiated provision in the Contract yet once an amount is agreed, the Contract should provide that a small payment of the fee is made upon the signing of the Contract with (ideally) the remainder to be paid after the presentation. If more payment is required before the presentation, it is a good strategy to try to hold back some percentage of the fee (say 10%-20%) just in case the presentation does not meet the organization’s requirements.

Also, it is important to “fence in” the speaker’s travel and other related expenses by requiring a particular class of air travel or offering a flat-fee travel stipend. The organization should offer to provide hotel accommodations and ground transportation to ensure such costs remain within its budget.

What event(s) trigger a speaker’s right of cancellation?

This is a key provision to address in the Contract. It is common that in contracts for celebrities or politicians, the speaker has the right to cancel the Contract without liability for “overriding professional obligations”. That is an easy out, and it does not provide protection to the organization. So, while it is common that no payment will be due and no liability will be incurred by either party if the speaker is unable to present due to their death, disability, or other incapacity, it is important to try to remove any other reasons for the speaker’s cancellation.

If the speaker cancels the Contract for any reason, the organization should receive a full refund of all fees paid to the speaker as well as any reimbursement for any refundable travel expenses or travel stipend paid to the speaker. Further, if a speaker’s bureau or agency represents the speaker, the bureau or agency should be responsible for providing the organization with replacement speakers with the same or lower fee. The approval of the replacement speaker, however, should be at the discretion of the organization.

What events trigger an organization’s right of cancellation?

Every contract needs “exits,” including speaker contracts. As such, the Contract should include rights of cancellation without liability for the organization to cancel the Contract without liability. These rights include:

  • Breach of Contract by Speaker: Speaker fails to meet the deadlines and deliverables set forth in the Contract.
  • Speaker Engages in “Bad Behavior” Before the Presentation: If the organization receives credible information that the speaker has engaged in “bad behavior” before the presentation, the organization needs to have the ability in the Contract to cancel without liability. Any behavior which would negatively reflect on the organization’s public image and reputation, be offensive to the organization’s stakeholders, or is otherwise “outside of the character and purpose” of the organization should trigger a right of cancellation without liability.
  • Organization Makes a Business Decision to Cancel Speaker: The Contract should allow the organization the right to cancel for any reason should it choose to go in a different direction for the presentation. In the case, it is best if the organization tries to limit its exposure when negotiating the cancellation fee amount and the date the cancellation fee is triggered.
The Essential Hotel Contract Guide for Event Planners

Master the complexities of hotel contracts with expert guidance from leading hospitality attorneys representing groups and hotels.

What intellectual property rights and representations should be included?

There are many important intellectual property rights that must be addressed in the Contract, including the following:

Organization Wants Recording of Presentation For Future Use

In order for the organization to have the right to record and to use the recording in the future, the organization must obtain the speaker’s consent to do so in the Contract. While the speaker does not need to transfer ownership of the presentation to the organization, the speaker should grant the organization a broad license (permission) to use the recording in any manner it may choose without further payment to speaker. Beware of language in the Contract which refers to use “For Archival Purposes Only” which prohibits the organization from live-streaming the speech and may prohibit the organization from further use of the presentation on its various platforms.

Speaker Uses Infringing Material and/or Makes Defamatory Remarks

The Contract should provide that the speaker has rights to use all of the material in the speaker’s presentation – whether through their ownership of the materials and/or a license (permission) they obtained from the owner of the materials. Further, the Contract should provide that the speaker is not to make derogatory or defamatory remarks in the presentation. In either case, if the speaker does not comply with these provisions and the organization is sued by the owner of the materials or the subject of the defamatory remarks, the speaker must indemnify the organization against any claims, i.e., pay all legal fees and damages awarded against the organization as a result.

Speaker Prohibits Photography or Recording

While the speaker may prohibit the organization from photographing or recording the presentation, beware of contracts that contain a provision that “no attendee shall photograph or record the presentation,” as the organization will not be able to enforce this provision. While it can make announcements to attendees regarding this restriction, there is little way to make sure no photos or recordings are made. A good compromise is to say that the organization will use “reasonable efforts” to ensure that attendees understand the restrictions on photography and recording of the presentation.

While these are just some of the questions to consider when negotiating or reviewing a speaker contract, be sure to thoroughly review and vigorously negotiate the Contract to protect the organization’s interests.


Barbara Dunn

Barbara Dunn is a lawyer and trusted advisor to meeting professionals. With more than three decades of experience, Barbara helps her clients navigate negotiations and finalize effective contracts for their meetings and events. Barbara is the owner of her own law practice, Barbara Dunn Law PLLC, following her tenure as a capital partner at the law firm of Barnes & Thornburg. Barbara can be reached at barbara@barbaradunnlaw.com

How to Evaluate Venue Sustainability: Expert Tips for Event Planners

Romina Kwong's Expert Tips for Evaluating Hotel Sustainability

If you’ve felt like you’ve struggled to balance good intentions and sustainability with other critical event requirements, you are not alone.

Enter Romina Kwong, an event planner with an environmental studies degree and over 12 years of hospitality experience. She’s built her consultancy around bridging the gap between environmental sustainability and the practical demands of event execution.

Sitting down with Kwong, she shared her advice and practical approach to navigating sustainability in events, specifically at hotels, to help planners make more sustainable choices without sacrificing event quality or breaking budgets.

Where to Start with Sustainable Event Planning

Kwong starts initially by saying, “Go back to the basics of reduce, reuse, recycle.” The key to success is following the waste management hierarchy. 

Here’s how Kwong applies reducing, reusing, and recycling to sourcing and working with hotels:

Reduce First

“The first thing I look at is location,” says Kwong. She recommends evaluating a venue’s accessibility and impact on overall event transportation needs. “Do you understand where most of your attendees are coming from? Are they on the East Coast or the West Coast? Pick a city closest to most of them,” she advises. Additionally, look for venues “accessible by multiple modes of transportation, so you don’t have to drive there, you don’t have to take an Uber — you can take public transit, train, walk or bike.”

Reuse What’s Available

Next, Kwong points out an often-overlooked sustainability advantage of hotels: existing infrastructure. “Hotels have a lot of equipment or built-in AV that’s already on site, so you’re already reducing the transportation of items to and from the event venue itself,” she explains. This built-in benefit means “you’re not trucking thousands of chairs” or other equipment, reducing both costs and carbon footprint.

Recycle and Manage Waste

Planners should focus on recycling and waste management only after maximizing reduction and reuse. “Understand what can be tossed out in what bin and know that it’s different at every venue and city,” Kwong notes. She recommends speaking to the venue to find out who their waste management provider is and get the information from them directly.

Evaluating Venue Sustainability

When asked about finding venues that will support sustainability goals, Kwong outlines a systematic approach that any planner can follow:

Start with Location Strategy

“Look on Google Maps or a map to see where the hotel is in the city. Is it close to the airport? Is it far from the airport?” suggests Kwong. This broader view helps planners understand how the venue’s location will impact the event’s overall carbon footprint through transportation needs.

Research Digital Presence

“The second thing I look at is the property’s website,” Kwong explains. “Do they have a dedicated sustainability page? Do they address anything environmental related at all?” This initial research can quickly indicate whether sustainability is a priority for the venue and can suggest a like-minded partner.

Ask the Right Questions During the RFP process

Kwong recommends focusing on several key areas:

  • Waste Management Policies: “Understanding what is and isn’t allowed on site” helps planners plan for proper waste sorting and disposal.
  • Food Recovery Programs: Look for venues with established partnerships with food recovery organizations that can repurpose excess food.
  • Default to Reusables: “Prioritizing the reusables on site. Do they offer that first versus single-use cups or single-use water bottles?”
  • Building and Energy Efficiencies: Check if the property has implemented energy-saving features such as low-flush toilets, LED lighting, and movement sensors for lighting control.

Turning Sustainability Goals into Action

Once you’ve selected a venue, Kwong emphasizes that success lies in clear communication and proactive planning.

Communication is Key

“Sometimes you talk to the sales rep or your event manager at the hotel, and it doesn’t always get passed down to the people managing the event on-site that day,” Kwong notes. Her solution? Reiterate sustainability requests and reconfirm arrangements with on-site teams.

Simple Changes, Big Impact

Kwong shares a powerful example of an easy win: “We showed up at the hotel, and there were a lot of single-use cups and reusable cups at the coffee and tea stations. I said, ‘Hey, can we eliminate all the single-use items?'” The result? People used reusable mugs, and it didn’t cost any more money.

Measuring Success

When it comes to tracking sustainability efforts, Kwong recommends starting with waste management metrics: “The easiest one to tackle first is waste management, so the weight of everything — how much after your event went to landfill, how much went to recycling, and how much went to compost.”

Don’t forget about travel impact too. Track attendee travel emissions by collecting postal/zip codes or cities during registration, then use a tool like Purpose Net Zero to calculate the carbon footprint. Since transportation often accounts for the largest chunk of your event’s environmental impact, having this data gives you a more complete picture of your sustainability efforts.

Looking Ahead: Making Progress, Not Perfection

The Future of Sustainable Events

Kwong emphasizes that the events industry is at a turning point, similar to how food and beverage have evolved. “7 to 8 years ago, there were not a ton of options when it came to vegan or vegetarian options on a menu. And I think the more people demanded it, the more the industry had to shift and change,” she explains. “It’s the same thing here. The more planners ask for it, the more venues and everybody in the industry has to change and evolve.”

Key Takeaways for Planners:

  • Start Small and Build: “You don’t have to do everything,” Kwong emphasizes. Pick one or two things this year and add to them once you’re successful the following year.”
  • Focus on Communication: Include sustainability requirements in your RFPs and ensure they’re communicated to all levels of venue staff, from sales to on-site operations.
  • Look for Low-Hanging Fruit: Focus on changes that don’t increase costs first, like eliminating single-use items in favor of reusables already available at the hotel.
  • Track and Measure: Start with basic metrics like waste management, then expand to more comprehensive measurements as your program grows.

Kwong says, “Everyone wants to do their part, but they don’t necessarily know how to.” The key is taking that first step, no matter how small, and building on each success.

Resources for Planning More Sustainable Events

How to Win Association & Non-Profit Event Business

LaTika Webster, NSBE and Jessica Jacobs, Visit Milwaukee share their story

Getting that association and non-profit business through the hotel door isn’t always easy. These groups come with their own quirks and challenges, but that makes our industry interesting, right?

We recently brought together two incredible women to discuss what it takes to build successful partnerships between hotels and associations: 

Their conversation revealed genuine insights into how hotels can build relationships that convert to bookings and what motivates associations to return. 

While the focus was on hotels and associations, the relationship-building strategies they shared apply just as well to CVBs, conference centers, and other venues looking to win group business. 

Here are key insights from what they shared.

How Personal Connections Drive Bookings

So, how did these two first connect? LaTika and Jessica realized that Hopskip initially brought them together. 

LaTika had sent an RFP through the platform for NSBE events, which landed on Jessica’s desk at her former hotel.

“When I reviewed the RFP,” Jessica explained, “I noticed LaTika had carefully called out the hot-button items for her group.” Instead of dismissing the business because it didn’t perfectly match their booking guidelines, Jessica picked up the phone.

“That first conversation lasted about an hour and a half,” she laughed. “We’re both talkers.” Rather than jumping straight into negotiations, Jessica focused on understanding the unique needs of NSBE’s student members.

This approach formed the foundation for NSBE booking two events at Jessica’s hotel. 

Their story also has a fun twist (of lemon).

“We connected through our love of French 75s,” LaTika shared. “Now, each time we get together, we carve out time to catch up over a French 75.”

Their friendship deepened when LaTika got stuck on a plane for seven hours – on what should have been a 17-minute hop from Chicago to Milwaukee. She missed all her pre-con meetings and arrived exhausted.

“Jessica had her staff leave a French 75 kit in my hotel room. When I finally showed up after missing an entire day, my French 75 was waiting for me.”

It wasn’t just about the cocktail—it was about Jessica remembering their shared tradition and finding a way to maintain it even when things went wrong. That kind of personal touch strengthens business relationships and makes planners want to return.

Watch the full recording

Catch all the laughs, practical tips, and behind-the-scenes stories that didn’t make it into this recap.

Creative Solutions for Space-to-Rooms Challenges

Let’s talk about the elephant in the room for most association businesses – that challenging room-to-space ratio.

LaTika likes to tackle these challenges head-on: “We deal with a primarily collegiate student demographic of collegiate engineers. We need lots of space for competitions and workshops. I started our conversation by saying, ‘I know our rooms-to-space ratio is off, let’s address that.'”

Jessica appreciated this transparency: “Every group has its own set of challenges or things that might seem a little off. It’s really just about being willing to work through those things.”

Together, they found four creative solutions:

  1. NSBE came to Milwaukee in November. “If anyone on the call isn’t from Milwaukee or hasn’t been there, it gets kind of cold in November,” Jessica noted. “When you’re coming in one of our need months, we might be able to be a little bit more flexible on our booking guidelines.”
  2. LaTika asked, “What are some other ways that I can bring value and spend to the property?” and proposed a multi-event contract. “I do multiple regional events for the same regions. What does the structure look like if we do a multi-event contract?”
  3. She connected a local NSBE chapter with Jessica to host their fundraising gala at the hotel. “Once that group came to me about their gala idea, I said, ‘I’m gonna send you right to Jess.’ We want to be good partners.”
  4. They partnered with Visit Milwaukee to explore additional resources for the event, creating what LaTika called a “trifecta of a partnership.”

The lesson? 

Don’t immediately reject a challenging ratio – have the conversation and get creative together. As LaTika puts it, “I ask my hotel partners, what can we do to be a good piece of business for you?”

Why Real Conversations Win More Association Business

Both speakers emphasized one game-changing approach: talk to each other.

“I make an effort to meet with every single property that submits a bid,” LaTika shares. “Part of the reason I do that is because it establishes that rapport early, but I’ll also say, ‘Let’s review your bid, and what I want to do is pre-identify areas that I know are out of alignment with what we typically see.'” 

This proactive approach means they’ve already flagged negotiation points before shortlisting.

Jessica has her own go-to question: Ask about past meetings:

  • What went well that made a destination or property stand out as a place you would return to? 
  • What issue in the past has caused you to not return to a city or to a property?

These answers help her “paint a picture of how that would go differently at my property in my city.”

She also warned against the copy-paste trap: “I can’t tell you how many RFPs I’ve seen where I review the meeting space needs, get my proposal together, we have a call, and the person says, ‘Oh, actually, sorry, that was from our meeting in 2014 in Portland.'”

“The only answer to a question you don’t ask is no,” LaTika says. 

Whether requesting custom menus for college students or explaining why a two-week cutoff is challenging when “my college students have to work around their academic commitments” – just ask!

Using CVBs as Strategic Partners

“The CVB is so important because it’s the authority on all the amazing reasons to bring your event to a city,” Jessica explained. “I know specifically with Visit Milwaukee, there’s so many services that we can offer once an event is booked in our city, on a complimentary basis.” These range from “volunteers at the airport to welcome people” to “signs around the city” and connecting planners with appropriate venues and experiences.

LaTika takes CVB partnerships further: “My conversation with CVBs goes beyond ‘Can you give us a rebate?’ I also talk about ‘help me identify companies headquartered in your city that there may be a potential partnership or sponsorship opportunity.'”

This approach helps bridge budget gaps while creating community connections. 

As LaTika points out, “Our budget hasn’t caught up to where the industry is yet. There are still some gaps. We are space intensive and that’s causing additional room rental in some cases where we didn’t pay before.”

It creates what she calls a “trifecta of partnership” – working with the hotel, the CVB, and potentially the national sales office. “I truly do truly have a trifecta of a partnership… I love to see these things come to fruition and everybody win. That’s my goal – how can everybody win in this scenario?”

Understanding Unique Demographics

Jessica naturally mentioned quantifiable metrics like “guest room block pickup” and food and beverage revenue—standard hotel metrics—to measure success.

LaTika brought a different perspective: “I look to that anecdotal feedback that I’m hearing through my boards about whether our students enjoyed themselves. Was the facility supportive of their needs? How did they feel about the community? Were we able to offer the number of workshops that we felt were a great number of workshops to support and educate our membership demographic?”

This matters because NSBE’s programs rotate through regions. 

“Our programs do rotate on a certain rotation that’s in the bylaws. So when our program goes back to Wisconsin, Milwaukee is always going to be on the radar.”

For student-led associations like NSBE, success means finding environments that work for college students. “We look for environments that are a good fit for a college student. Is it a walkable city? Are there things for them to do?” LaTika explains. 

She also needs hotels willing to accommodate unique needs – “Your incidentals per day is $50 but another one is $100” and “a hotel that’s willing to waive 3rd and 4th guest fees” makes a difference when dealing with college students.

LaTika documents everything meticulously because her board changes annually. “I may start a conversation about a year program with one board, but by the time we start the planning process, I’m working with an entirely new board.”

This makes those relationship-building moments with Jessica even more valuable – they create a foundation that transcends individual board members and builds institutional knowledge for both organizations.

“You’re Going to Hear From Me Again”

Throughout this session, both speakers emphasized the importance of playing the long game in this industry.

“This relationship holds true value for me,” LaTika says. “So if a deal doesn’t work this time, you’ll hear from me again for a future opportunity that might fit better.”

As Jessica transitioned from hotel sales to the DMO side, their partnership flourished—LaTika sources for six regions across the US, creating countless opportunities for ongoing relationships.

Maintaining authentic connections becomes even more valuable in an industry where staff turnover occurs frequently and roles change. The French 75s aren’t just a fun ritual—they represent genuine relationship-building that transcends specific properties or roles.

As LaTika said, “We’re all working toward supporting one another.” That support system might be the most valuable in today’s hospitality landscape.

Whether you’re a hotel, CVB, or venue, LaTika and Jessica’s strategies remind us that behind every RFP and contract are real people looking for partners who understand their needs and are willing to work together creatively to find solutions.


Want to see how Hopskip can help you connect with association planners? Request a demo today. And if you’d like to participate in future events like this one, follow us on LinkedIn to stay updated!

Hopskip is SOC 2 Certified: Why That Matters for Your Events

Hopskip receives SOC 2 certification

Hopskip has achieved SOC 2 certification.

While that might sound like technical jargon, it’s actually a pretty big deal for anyone who uses our platform to book events and manage hotel proposals.

Protecting Your Sensitive Venue Sourcing Information

Security isn’t the most thrilling topic compared to landing that perfect venue or closing a big deal. But when you’re sharing sensitive event budgets, negotiating room rates, or discussing VIP requirements for your CEO’s leadership summit, you need to know that information isn’t floating around where it shouldn’t be.

Your trust means everything to us, and this certification is our way of backing up our promises with verified proof.

Behind the Scenes of Our SOC 2 Journey

We’ll spare you the boring details, but getting SOC 2 certified is no walk in the park. We partnered with Johanson Group LLP to put our security practices under the microscope, diving deep into how we:

  • Handle your data (and who can access it)
  • Protect against unauthorized access (the security stuff that keeps our tech team up at night)
  • Respond if something goes wrong (because preparation matters)
  • Train our team (because humans are often the weakest security link)

The process was intensive—but worth every minute to prove we’re serious about protecting your information.

What Enhanced Security Means for You

If you’re a planner:

  • Those confidential budget numbers you’re working with? Protected.
  • The side-by-side comparisons of hotel proposals with all their detailed pricing? Secured.
  • Your ability to negotiate the best possible deal without worry? Strengthened.

If you’re a hotelier:

  • The competitive rates you’re offering to win that big corporate event? Safeguarded.
  • Your property’s occupancy data and availability? Locked down.
  • Your ability to see where you stand against competitors without security concerns? Enhanced.

If you’re a DMO:

  • All that destination marketing data and competitive intel? Safe with us.
  • The information about your local hotels and venues? Protected.
  • Your strategy for attracting more events to your city? Secure.

Our Commitment to Ongoing Security for Your Business Event Bookings

Security isn’t a “set it and forget it” thing. It requires ongoing vigilance. We’ve implemented continuous monitoring and regular reviews to stay ahead of potential threats.

As we continue building new features to help you discover venues, compare proposals, and make booking decisions more efficiently, security will remain a cornerstone of everything we develop.

Thank You! 

A massive thank you to the team at Johanson Group, who guided us through this process. Their expertise was invaluable, and their approach matched our commitment to simplifying complex processes.

Most importantly, thank you to our fantastic community of planners, hotels, and DMOs who trust Hopskip daily. Your feedback and trust drive everything we do.

What Washington Has in Store for Events in 2025

Taking the Industry’s Pulse

Top legal experts explain how new policies will impact events in 2025, from government spending to international travel.

We brought together some of the events industry’s leading legal minds to help our community understand what 2025 might have in store for the meetings and events industry. Barbara Dunn (Partner, Barnes and Thornburg LLP), Kelly Bagnall (Partner, Holland & Knight LLP), and special guest Joel Roberson (Partner, Holland & Knight LLP) joined us to break down the latest policy changes affecting events.

Remember, the content in this series is not legal advice. Every situation differs and depends on particular facts, applicable contract language, and more. Always consult your attorney with any specific questions.

Watch the complete webinar recording hereOur experts cover everything from government spending to international travel in detail.

What’s On People’s Minds?

During our webinar, we polled attendees to understand how these policy changes are affecting their organizations. Here’s what we learned:

The Big Picture:

  • 65% of the audience was actively monitoring policy changes but haven’t felt significant impacts yet
  • Only 4% expected no impact at all
  • 25% are already experiencing moderate to significant impacts

Top Concerns:

  1. Government Travel Restrictions (40%)
  2. Tariffs and Trade Impacts (18%)
  3. International Travel/Visa Issues (15%)
  4. Labor Force Changes (13%)
  5. DEI Requirements (10%)
  6. Fee Regulations (4%)

Department of Government Efficiency (DOGE)

The new Department of Government Efficiency aims to reduce government spending and streamline operations. Joel Roberson explained that the department has three main goals:

  • Reduce regulatory burden on the US economy
  • Decrease the number of federal government employees
  • Cut government spending (targeting about $500 billion per year)

With 91% of our webinar attendees reporting that up to 25% of their attendees are federal government employees, these changes could have widespread impact:

  • Government employee travel is becoming more restricted
  • Public health agencies have already been directed not to participate in outside events
  • Federal spending on events and conferences will face increased scrutiny
  • Events held outside Washington DC may receive particular attention as potential areas for cost-cutting
  • Venues that rely heavily on government business may need to diversify their client base

Diversity, Equity & Inclusion (DEI) Changes

The new administration issued executive orders on day one that significantly changed federal DEI policies. As Joel Roberson explained, these orders:

  • Roll back the previous administration’s DEI commitments
  • Argue that certain DEI efforts could be considered illegal discrimination
  • Remove DEI requirements and incentives from federal contracts
  • Include the key phrase “as permissible under applicable law”

What This Means for Events:

  • Federal Buildings: Some organizations have already been instructed not to host DEI-focused events in federal buildings
  • Contract Requirements: Previous DEI-related contract incentives for federal contractors are being rolled back
  • State vs. Federal Rules: Here’s where it gets tricky — you might need to follow different rules depending on where your event is held. For example, California might require specific DEI commitments while federal regulations move in the opposite direction.

Practical Tips:

  • Focus on business objectives when crafting DEI policies
  • Internal DEI policies for business purposes generally remain acceptable
  • Be aware that different venues may have different requirements based on ownership
  • For federal contracts, review any DEI-related clauses with your legal team

Labor Force & Immigration

An overwhelming 83% of attendees expressed concern about the labor force servicing meetings and events, making this one of our industry’s most pressing issues.

Recent policy changes are affecting the hospitality industry’s workforce in two key ways:

  • Increased immigration enforcement across the country
  • More scrutiny of work authorization documentation

For Planners:

  • Build more flexibility into your contracts around service levels
  • Consider discussing staffing contingency plans with your venues, service levels could be impacted if venues lose workers
  • Be prepared for potential cost increases related to labor
  • Include backup plans for key event services
  • =

For Hotels:

  • Hotels and venues might face sudden staffing changes
  • Immigration and Customs Enforcement (ICE) can access properties with their own warrants — no judicial warrant is required
  • Hotels should prepare front desk and operations teams for potential enforcement visits
  • Having proper documentation readily available is crucial
  • Consider developing communication plans for both staff and guests
  • A sudden workforce shortage could affect:
    • Service delivery capabilities
    • Pricing for services
    • Ability to fulfill contract obligations

Planning Ahead:

Barbara Dunn put it well: “Hope for the best, plan for the worst.” and outlined some practical steps:

  • Include flexible language in contracts about service levels
  • Build in contingencies for increased costs
  • Keep communication channels open between planners and venues
  • Document any agreed-upon service level expectations

International Travel & Visa Processing

The expert panel highlighted three key changes expected to impact international travel:

  • Slowdowns in visa processing
  • Potential shifts in how the State Department prioritizes visa applications
  • A reduced federal workforce could impact processing times

For Planners:

  • Start your international attendee outreach earlier than usual
  • Consider offering hybrid options for international participants
  • Build more flexibility into speaker agreements
  • Be prepared for some international speakers or attendees to face challenges attending
  • Review force majeure and cancellation clauses with international considerations in mind

For Hotels:

  • Be prepared to work with planners on flexible terms for international groups
  • Consider adding language to contracts about international attendance expectations
  • Keep communication channels open about any changes in group size due to visa issues

All-In Pricing (Also Known As “Junk Fees”)

In December 2024, the Federal Trade Commission (FTC) introduced new rules about price transparency. While 84% of attendees believe current all-in fee legislation impacts group sales contracts, our legal experts clarified an important distinction. These rules mainly affect consumer bookings.

For Group Contracts:

  • You’ll likely still see separate line items for room rates, resort fees, and other charges
  • Groups can still negotiate these fees as part of their contracts
  • Current contract structures for group business remain primarily unchanged

For Hotels:

  • Many hotel brands support having one national standard
  • This could help create consistency across different states
  • Hotels want the same rules to apply to all accommodation types, including short-term rentals

Practical Tips:

  • Review how fees are broken down in your contracts
  • Ask for detailed explanations of any administrative or service fees
  • Consider specifying or “fencing in” specific fees when possible
  • Keep an eye on state-specific requirements that might affect your events

Tariffs & Trade

The new administration is using tariffs as a negotiating tool, which is affecting various aspects of the events industry. Recent changes include:

  • A new 10% tariff increase on Chinese goods
  • Temporary tariffs on Canadian and Mexican imports
  • Potential new trade policies with European partners

For Planners:

  • Build flexibility into contracts for renovation completion dates
  • Consider the impact on food and beverage minimums
  • Review attrition clauses with current market conditions in mind
  • Ask about renovation schedules and contingency plans

Barbara Dunn suggests asking key questions like:

  • What type of construction would trigger a notice to groups?
  • How much notice will venues provide?
  • What are the options if renovations affect your event?
  • How will venues work with groups to find solutions?

For Hotels:

  • Construction and renovation costs may increase
  • Materials like lumber, steel, and drywall are already seeing higher prices
  • Project timelines might need to be extended
  • Renovation schedules could face delays

Key Action Items

For Planners:

  • Review your contracts with these new policies in mind
  • Build in more flexibility for international attendance
  • Start planning earlier than usual for 2025 events
  • Keep open communication with your venues about concerns

For Hotels:

  • Train teams on new policies and requirements
  • Stay current with state and federal regulations
  • Maintain clear communication about renovation schedules
  • Document contingency plans for workforce changes

For All Industry Professionals:

While 2025 brings new challenges to our industry, the key to success remains the same: open communication and flexibility between planners and venues. 

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